Independent family lettings agent
Leeds Property Rentals has been operating for over 40 years, but until recently, they used agents to rent their properties. As part of a company expansion, they now rent properties directly. To support this evolution, they asked us to modernise their branding.
Our goal was to create a brand style that is fresh and visually appealing to both students and professionals, while also visually linking the two companies. This strategy was employed to elevate brand awareness and make the business group more recognisable in a very crowded market.
Market & User Research
Competitor Analysis
Market Research/Trends
Branding
Logo Design & Wordmark
Stationery
Marketing Collateral
Packaging Design
Exhibition Stand
Digital
UX & UI
Web Dev
As proud locals, the owners were keen to emphasise their local credentials. after the first round of initial logos were submitted we delved a bit deeper and inspired by the Leeds city coat of arms, we eventually chose an owl as the centrepiece for each logo as it serves two functions.
Owls represent trust, loyalty, and wisdom—key attributes for any property company—and it also pays homage to the city of Leeds. The result was a fresh, hand-drawn look that incorporates these elements and resonates with both student renters and professionals.
