Please provide an overview of your business. Please include as much detail as possible so we can understand what you’re all about.
Try your best to describe the type of people that the website is targeted at. Describe what your ideal client looks like. This will help us design a site geared towards those exact people.
What are the overall aims/ objectives. Please provide details.
Who are your main competitors? We can look at what they’re doing right and what they’re doing wrong. Some may have particular areas of interest i.e. key functionality. Which sites have great designs that you like? Take a look at things like layout, colour schemes, typography, photography, and unique tools or features.
In order to avoid scope creep later into the project (and additional costs) be as thorough as you can here. Do you require any special functionality on the website such as a news/blog, social media feeds, ecommerce, events section and bookings, customer logins, animations, video content integration etc.
Will you be providing new content for the site? If so, it will be a good idea at this point to plot a rough sitemap in your brief. How many pages will there be in total?
Be clear on who makes up the team for producing this content, and what the approval process is. Supply of content is very often a sticking point in delaying website launches, so start considering this from day 1.
What photography, illustrations or graphics are currently available?
Typically you’ll want your chosen agency to host the site for you, alternatively you may have other hosting arrangements – please detail these. How much on-going support do you think will be required for the site? What might you need help with moving forward?
N.B. Our standard hosting plan is £20PM which includes weekly backups and regular security checks.
Design isn't a commodity, meaning that you will get different costs from every designer you speak with. We will personally listen to your specific needs first and then put together a customised proposal based on these needs.
When you’ve invested some time and thought into this brief, not only will you have a much clearer picture of what you want your end goal to be we can also provide clear costings and timescales in order to move the project forward.
When do you require your website to be live? There will most likely be staged milestones in terms of timings.