Brand Identity Questionnaire Name First Last Company NameEmail Mobile NumberWebsite PROJECT DETAILSIs this a new project or a rebrand?NewRebrandWhen do you need this completed by?Within 2-3 weeksWithin 4-5 weeksWithin 6-8 weeksNo real deadlineWill you be requiring a stationery design & print package? If so, please list your requirements.Will you require any other design or digital services? Please also list them here.Do you need assistance coming up with a company name?YesNo - I have one alreadyDo you need a strapline creating?YesNoI have one already BUSINESS DETAILSWhat product(s) or service(s) does your business offer?Tell me all about what your business does and why it is running. Please also provide general information about your business such as how many employees you have, your location, years in business, etc.Who is your target market / demographic?How do people learn about your product or service?Who are your competitors and how do they position themselves? How do you differ from them?Provide links and descriptions of your competitors and explain how they are different from your own.BRAND DETAILSWhat is the exact wording you would like to appear in the logo? eg. McDonaldsIf you do not have a company name yet, leave this blank.What was the idea behind the name? Where did it come from?What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand?Summarise your above answer into 5 descriptive keywords. eg. masculine, brave, bold, modern, etc.Where will your logo be used and seen?Inspire us!Please list any logos you like here (provide links or upload examples), as well as outline any colours you would like to explore or avoid. If you have any specific icons / symbols / images that you would like to associate with your brand, please also list them here.FileFileFileFilePlease provide any additional details
